This advertisement by Pro Infirmis, the largest disabled organization in Switzerland, is part of a campaign to encourage society to respect the disabled just as much as they would to anyone else.
The mannequins are life-sized and are a representation of Miss Handicap 2010, Jasmin Rechsteiner, radio presenter and film critic Alex Oberholzer, track and field athlete Urs Kolly, blogger Nadja Schmid and actor Erwin Aljukic.
“We often go chasing after ideals instead of accepting life in all its diversity. Pro Infirmis strives especially for the acceptance of disability and the inclusion of people with disabilities,” says Mark Zumbühl, a member of the Pro Infirmis Executive Board, in describing the campaign.
The disabled society are inspirational leaders of the world. Many disabled people have changed the way they’ve been living and society’s perception of them over the years. They’ve challenged themselves to be who they want to be rather than, being judged for who they are.
Many of them stand today as inspirational leaders, like Nick Vujicic, the man with no limbs and Oscar Pistorious, a sprint runner with no legs are a few to begin with. Like these men, they don’t deserve to be hidden. They deserve the same opportunities as we do, so embrace them and treat them equally.
“Kindness is the language which the deaf can hear and the blind can see.”
– Mark Twain